Personalized Learning
Our front end team designed and developed a training widget system. Users log in, see their chosen training plan day and get to work.
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Gym Jones
We designed and developed a new website for Gym Jones, a tight knit fitness community that conducts their teachings out of an unassuming gym in Salt Lake City. The website needed to be an online home for all of their users, not just those worthy of worshipping in their headquarters. View the live site.
Problem
The Gym Jones site was not just looking dated, it needed new features that was not possible with the existing content management system.
Solution
Update the site with an all new look and feel along with creating a new CMS for writing and publishing new content.
What we did
- User Research
- UI/UX Design
- Web Development
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Designing for fitness salvation
Gym Jones is known for training the cast, and crew of the movie “300.” Since then, they have built a cult like following by hosting fitness seminars around the world, and also by creating a website rich of fitness knowledge.
Today in the Gym News
One of the important parts of the new site was to keep online members connected with the physical Gym Jones location in Salt Lake City. A newsfeed was created to keep members up to date on the (several) daily workouts. These daily workouts include written paragraphs, and hi-definition video.
Cult Thinking
We wanted to keep the cult like feel to the new site without going over the top. We stripped away decorations, and “styling” to give the site a minimal feel. The physical Gym Jones location has this same intention. There are no chairs, tv’s, or any comfortable places to sit. The gym is their church, temple, and a sanctuary for fitness. Free of distractions.
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Unique Challenges
- Salvaging Legacy Content. One of the most important goals we had was to keep all of the legacy content. We couldn’t just start fresh. They had built up an amazing encyclopedia of fitness, and we couldn’t just ignore it.
- Access Levels. One of the main goals of the new site was to re-think how to let the 20+ certified instructors to upload their own photos, and work-outs for the day.
- Gym Ready. One of the most important goals we had was to keep all of the legacy content. We couldn’t just start fresh. They had built up an amazing encyclopedia of fitness, and we couldn’t just ignore it.
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“Our website is the most important part of our business. Without the absolute highest quality product we wouldn't be able to broadcast what we do. We needed to have it built by someone who delivered the best. HQ came through for us.”
– Rob Macdonald, Founder
